Right now there is a coupon for $2.00 off any Rimmel product, which would make Rimmel mascara at Target very inexpensive. Most reported prices for the Rimmel mascara run from $2.24 - $2.99, making the mascara as low as $0.24! Yay! Go to Coupons.com and print your coupon. Narrow your search by clicking "Personal Care" on the left side bar. Use Zip Code 51501, if you can't find the coupon (it was on page 2 for me)! Note: The coupon says that it’s “Available At Walgreens” but that doesn’t mean that you can only use it at Walgreens. This is a manufacturer’s coupon and you can use it ANYWHERE!