Two thumbs up to H&M for contributing to the global recycling movement! The fashion retailer has launched a new worldwide apparel-recycling initiative, which allows consumers to help save natural resources and get a little money in return. Customers can leave bags with used and unwanted clothing from any brand in the special green-and-white “Long live fashion!” containers across all H&M stores worldwide. The garments are then recycled or reworn, depending on their condition.
On its official website, H&M explains the program in further detail. The goal of the project is to save textiles from going to landfill, thus making apparel industry more sustainable and environmental-friendly. H&M accepts any clothing, in any condition, from any label. If it can be worn again, it will be sent to second-hand stores, and if not, it will be recycled.
Customers will be rewarded with a voucher for 15% off any item and every shopper can bring in up to two bags per day.